Just my notes – I hope they are helpful:
Sales
Market size
Segmentation – how does it divide?
The competitors – size and their current profitability
Predicted market share
How will you reach them?
What’s your USP?
Pricing – arrived at how? Evidence for this price?
Costs
Marketing
Selling
Production
Admin overhead
Fixed vs Variable
Your team
Contacts
Skills
Existing customers
Goodwill
Analysis over time (5 years)
Profit & Loss
Payback period
Market trends
Your product portfolio – vision for its evolution
Your exit strategy / longer term objective
The risks
Main influencing factors
Downside and sensitivity
What’s already in the bag?
Products
Customers
And….. – will it be fun??
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