Most customers leave a supplier, and change to a new one, because of Perceived Indifference Very few customers change supplier because of price They were happy with your price the first time They are in your price range They may SAY it’s price so as not to cause offence or get dragged in It’s […]
Why half of your customers should not be able to afford you!
I read somewhere that you should be losing half of your business on price, in other words you should set your price so that half of your potential customers won’t pay it. Can this really be true? Well, I just made this spreadsheet simulation and sure enough, the rule is correct! if you […]