Here’s a very simple spreadsheet showing that as you put your price up the quantity sold drops off in an exponential way (the red line) Your turnover (or income) is price x quantity sold – the green line Your cost depends on how many you sell (the purple line) Your profit is turnover (income) minus […]
I’m fed up with Values
I’m SO bored with Values statements “Our brand / company values are Honesty, Quality, Entrepreneurship, and Responsibility. Or Integrity, Relationships, Fun, bla bla bla”. I overhead someone at breakfast in the hotel today saying to his colleague “I loved the discussion about values yesterday, it really brought home to me what this company is all about”. […]
What should be in a business plan?
Just my notes – I hope they are helpful: Sales Market size Segmentation – how does it divide? The competitors – size and their current profitability Predicted market share How will you reach them? What’s your USP? Pricing – arrived at how? Evidence for this price? Costs Marketing Selling Production Admin overhead Fixed […]
Keynote talks from Chris Croft – speaker
Here is a list of the subjects that I can do for you I also have a couple of great new 45 minute talks: Six animals – effective and ineffective approaches to life If you have efficiency but no goals you are a greyhound If you have having fun but not achieving enough […]
Why half of your customers should not be able to afford you!
I read somewhere that you should be losing half of your business on price, in other words you should set your price so that half of your potential customers won’t pay it. Can this really be true? Well, I just made this spreadsheet simulation and sure enough, the rule is correct! if you […]